Tag: Design

Portfolio – 11 Logos I Designed

Here are some logos I designed over the years.

My philosophy for logo design is to explain the brand as quickly as possible without having to add a subtext.

Of course, no brand should be explained without subtext so that’s always important, but you won’t always be there to add context to the logo.

Most people will scan it in about 1 second and you have that small window to intrigue them enough to stop and hopefully explore the message accompanied by the logo. In some cases, it’s good to make the subtext stand out in order to bolster what the logo stands for but these are problems you consider down the line when crafting a marketing campaign


Other key strategies include:

  • Favor text over iconography
  • Make them 2 colors or less
  • 2 lines of text, maybe 3
  • Keep it as flat as possible
  • if it doesn’t come out clear on a fax letterhead, it’s not a good logo

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Portfolio – 91 Pictures 10 Years of R & D

I’m a bilingual business developer with over 5 years of experience implementing strategies to improve the results and impact of organizations. These have included improvements in areas such as: customer service, web development, social media, advertising, sales and design.

This experience has ranged from startups to Fortune 500 companies. My analysis and evaluation skills allow me to accurately pinpoint the source of your organization’s challenges and implement effective solutions to help your business reach its full potential.

My ability to cultivate and secure strategic partnerships has resulted in a number of innovative collaborations with a diverse range of businesses as well as government and community organizations.

We build organically from the foundation up; a tree grows its roots as deep as it needs to be tall.

Creative Process:

  • We use a modified version of the Business Canvas Model and Design Thinking work process in order to approach your project like a movie.
  • We design a timeline that combines thumbnails and script to walk us through the launch process and keep it operating effectively.
  • An Agile-based work philosophy that allows us to manage multiple projects, collaborate with multiple teams and accommodate different, budgets workflows and project needs.

1 Percent execution

  • We waste time executing without measure or a plan in place
  • Without a plan, we never find out where to make adjustments
  • As a result, we end up spinning multiple plates that end up crashing
  • create a solid plan, test it, make adjustments and eventually, the plan will execute itself

Design starts with business development

  • The designs below are a result of planning
  • Because we can plan we can take 1 single design and apply it to one single ongoing story




Free Geek Toronto



  • Research and development
  • Marketing strategy 
  • Web development


  • Increase in sales
  • Concise branding strategy
  • results increased reach


FMiMBranding logo


  • Create a logo that shows collaboration
  • Something that showcases the initials of the organization
  • And captures the organization’s creation philosophy 


  • FMiMBranding Eden Tree logo
  • Designed to keep the organization’s initials
  • Initials are in collaboration with each other
  • From the foundation up 


#FollowTheYellowBrickRoad for The Annex Art Party


  • Create a viral marketing strategy
  • Bring Awareness to a brand
  • What is the story here?
  • Make the target market be part of the experience


  • Target market enjoyed the story
  • Wanted to be part of the experience
  • The Annex Art Party 2 was sold out
  • We had a full house all day long with multiple rushes
  • The bar sold out


Foxx Tail Concept Art


  • Foxx Tail 
  • Comfortable underwear for women
  • Create a logo that reflects a fox, tail, and a women


  • Used the concept of sacred geometry 
  • Create a logo that reflects a woman’s head with a tail
  • Create a logo that reflects a fox


CUTO Creative Unicrons of Toronto  logo


  • Creative Unicorns of Toronto
  • Create a Unicorn in charge despite all odds
  • Needs to have energy and explosion
  • Keep it art


  • Used the concept of origami
  • Used the concept of sacred geometry
  • Created a Unicorn in charge built from triangle


Accent Brazil


  • Increase brand awareness online
  • Increase sales
  • Make the website more relevant on Google


  • Simplified brand’s message
  • Worked with a photographer to capture brand’s message
  • Tailored it to the client’s needs
  • designed a website that serves clients within 2 clicks or less
  • Learn Portuguese as fast as possible
  • redesigned the website’s infrastructure
  • Infrastructure was designed to serve as an assistant
  • funneling different layers of students based on their needs
  • added a membership area to manage
  • designed a content strategy to target 1st place on Google




  • In 2015 we were on the verge of a breakthrough
  • Marijuana was already legalized in Colorado and other cities in the US
  • There were rumblings of it becoming legal in Canada
  • I was part of a think tank developing businesses to capitalize on the new market
  • Most created a dispensary to sell as quickly as possible
  • I created a service to deliver it by mail
  • Stay within the grey areas of the laws of the time
  • Yes, medicinal marijuana was allowed to be distributed


  • Created a website that serves customers from the front page
  • Create a website that does 2 things really well
  • One of the 1st time I followed the philosophy
  • Educate customers about the positive benefits of smoking
  • Sell marijuana to customers quickly
  • The theme for the TKBx website was birth
  • We registered clients and started to deliver
  • The laws become unfavorable
  • The industry became a wild wild west so I pulled the plug on the project


The Annex Art Party and CreativeUTO


  • The purpose of the art party was to merge art, performance and creation
  • An event where customers can be surrounded by beautifully choreographed art
  • An event animated by artists


  • Created the Annex Art Party
  • We hosted 6 art parties since then
  • The Annex Art Party has become a self-sustainable project
  • Expanded the concept of these events based on feedback
  • launched www.CreativeUTO.ca as a resource for artists to develop
  • ca as a website is an extension of FMiMBranding
  • It’s an extension of my business development portfolio
  • launched the Potluck Meetups where artists can come to develop


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